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Standard and Custom events

The Custom Audience pixel has 9 standard events that are useful for both building audiences and tracking your website conversions back to your advertising efforts for reporting purposes. Please note, if you use oCPM, optimizing for a standard event is required in order to optimize your campaign delivery.

Events can be reported using fbq('track', 'eventName', {customData}); where customData is optional. The first value, 'track', should not be altered.

To report a standard conversion event, use one of the 9 standard events in the fbq track call. To report a legacy conversion event, use a Conversion Pixel ID as the eventName in the fbq track call. For both, you should include value and currency in the customData object. Additionally, if you are not interested in tracking or optimizing for conversions, you can pass custom event names into the trackCustom call.